STORIES

Advertising Campaign

With Luxury Blooms Eternal, Rossario George invites you into a world where elegance is evergreen, couture grows like a wild rose, and every look is a fresh bloom on the pinnacle of luxury.

“Luxury Blooms Eternal,” Rossario George’s latest campaign is a poetic ode to timeless elegance and vibrant renaissance. Set against the delicate interplay of blush petals and sun-dappled decadence, this campaign reimagines luxury as something not only crafted, but in perpetual bloom.

Each frame captures the marriage of sculptural tailoring with floral-inspired textures—silks that ripple like blooming petals, feathers that flutter like garden whispers, and fringe that cascades like overgrown petals at twilight. Models seem to emerge from a lush secret garden, their couture movements synchronized with the ebb and flow of nature’s poetry.

It's not just fashion—it's a declaration.

#RossarioGeorge

 

Lookbooks

From creamy neutrals to rich cabernet, from the depths of the ocean to skies brushed in plum, the 2026 Rossario George Collection tells a story of power, beauty, and freedom. Each piece is a reflection of unwavering craftsmanship, rooted in sustainability and guided by the belief that fashion should not only adorn but also inspire.

This season, Rossario George redefines modern luxury with designs that spark both desire and distinction. The collection is a seamless fusion of strength and romance, channeling the bold elegance of New York City and the timeless allure of Paris. Together, these two cities form a narrative of global sophistication—where structure meets fluidity, and legacy meets the now.

Every garment is more than fashion—it is a declaration of individuality and a symbol of enduring style. With each piece, Rossario George continues its journey of creating luxury with conscience, offering a vision where beauty, responsibility, and artistry are forever intertwined.

See the styles here: https://bit.ly/RG2026Lookbook

 

Shows/Special Events

Be part of a pivotal moment in Los Angeles fashion history!

This season marks the exciting and complete integration of Culver City Fashion Week into the prestigious LA Fashion Week, ushering in a new era of style and innovation.

Lumiere Runway, with its roots in both Hong Kong and Los Angeles, proudly presents the Spring/Summer 2026 collections in the dynamic heart of Culver City. This initiative amplifies Los Angeles’ standing as a global fashion and design capital, celebrating its rich cultural diversity and creative excellence.

Among the highlights, Rossario George will unveil a breathtaking 20-piece collection from its signature Honey and Uccello lines, showcasing the brand’s distinctive fusion of luxury, craftsmanship, and forward-thinking design.

Get tickets here: Los Angeles Fashion Week Spring Summer 26 LAFW Tickets, Sat, Oct 18, 2025 at 4:00 PM | Eventbrite

 

Shows/Special Events

“With the PLUM Show, we’re not just unveiling a collection—we’re creating an experience where fashion, performance, and community unite,” said Tony Vincente, CEO and Designer of Rossario George.

Rossario George is putting on a super-secret event in November. Only a few will get invited to this stellar event. Will you be invited to PLUM?